The spacious and as yet uncluttered 37th floor office may offer a sweeping view of the twin towers of New York's World Trade Center. But this office's inhabitant would rather be inside, peeling back the layers to see what really makes people tick.

Competitors' sales and marketing literature is neatly tacked up to large presentation boards that run the length of the office. Across the room, a sign carries its owner's credo: "There is no end to what you can accomplish if you don't care who gets the credit."

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