Mass-market investors, with their relatively tiny net worth but big growth potential, are attracting increased attention from the financial planning industry. Two major companies have announced forays into this market sector.

United Capital Private Wealth Counseling, the national RIA partnership, is currently finishing a 20,000-square-foot facility in Dallas to dispense financial planning advice. The idea is to employ a small army of registered investment advisors who will book over-the-phone sessions with mass-market investors - those with $25,000 to $250,000 in investable assets.

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