MIAMI - Having put the pain of a pervasive trading scandal behind it, Alliance Capital Management and its mutual fund subsidiary Alliance Bernstein are focused on carving out market share and winning new clients by retooling their distribution strategy.

"We're no longer known for hot product and high fees," said Bob Hausler, director of marketing communication at Alliance Bernstein, speaking at a recent conference sponsored by the National Investment Company Services Association "We're a different firm than we were 14 months ago."

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