To American Century Investments of Kansas City, Mo., March 15 was launch date.
The fund group, with $116 billion in assets under management, began broadcasting a series of 30-second TV advertisements that first ran on prime time TV during an episode of the series "West Wing" on NBC. In all, four different TV ads are set to air for the remainder of this year and possibly into 2001, said Michael Barr, senior vice president of brand management at American Century. Two are corporate branding ads and a third is a product-specific ad. A fourth TV spot is still being developed.