American Express Financial Advisors of Minneapolis, Minn. will market its sales training techniques to outside companies, the company announced last week.

American Express trains all employees and financial advisors in what it calls emotional competence. The company's thinking is that "self-leadership and interpersonal effectiveness" are powerful tools in business and in life and are what differentiate satisfactory performers from outstanding performers, the company said in a statement.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.