A mutual fund entrepreneur is using a new strategy to invest his money. To test whether his investments are sound, 42-year-old Nicholas Gerber sets up his own rival company to see how tough barriers to entry are, according to Dow Jones.

For example, when the new Linux software was thought to threaten Microsoft, Gerber tried installing the new the software himself. In the end, he decided his Microsoft was safe.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.