“Making it easier for agents and brokers to work with us,” and “the ability to change (adapt) business without being constrained by legacy technology”—this what carriers believe will most help them to grow and differentiate their companies, according to survey findings from FirstBest.

At the 2010 MarketScout E-Symposium held in Dallas last month, FirstBest surveyed a group of 20 carriers and 20 agents/brokers to hear about their business objectives, productivity priorities and their wish list for the ideal agent-carrier communication platform. The demand for integrated systems that simplify workflow, eliminate re-keying and speed processing is reaching new heights, reports FirstBest. When asked about their business objectives and ideal agent communication system, a third of the carriers surveyed focus on underwriting, another third on marketing and 20% work primarily in management roles. Ninety percent of the group indicated that they work with commercial lines of business, with 70% working primarily or solely with commercial lines.

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