Ariel Mutual Funds of Chicago is trying to make its case for long-term value investing by quoting Vince Lombardi in its recently-released fourth-quarter report. This plain English approach has succeeded in slowing outflows from Ariel's value-style funds, according to the firm.

In Ariel's fourth-quarter report, John W. Rogers, Jr. and Eric T. McKissack, portfolio managers for the Ariel Fund and the Ariel Appreciation Fund, respectively, quote Vince Lombardi to illustrate the company's investment style.

"Our greatest glory is not in never falling, but in rising every time we fall," the late football coach is quoted as having said. The two portfolio managers then follow that quote by telling investors, "The current climate for value investing speaks to the importance of this perspective."

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.