Ariel Mutual Funds of Chicago is trying to make its case for long-term value investing by quoting Vince Lombardi in its recently-released fourth-quarter report. This plain English approach has succeeded in slowing outflows from Ariel's value-style funds, according to the firm.

In Ariel's fourth-quarter report, John W. Rogers, Jr. and Eric T. McKissack, portfolio managers for the Ariel Fund and the Ariel Appreciation Fund, respectively, quote Vince Lombardi to illustrate the company's investment style.

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