In the wake of Bill Gross's abrupt departure from Pimco, fund competitor BlackRock's promotion of its scale, distribution and product performance has helped it capture more business.

"When Gross first made his announcement, right off the bat, everyone was wondering who is going to benefit, because that money has got to go somewhere," says Dan Sondhelm, partner at SunStar Strategic.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.