Registered investment advisors can present a major opportunity for asset managers to enhance their marketing and distribution strategies, but successfully penetrating this market also presents some challenges.

Gaining access to top advisors and centers of influence was indicated as the biggest challenge for wholesalers the last two years, according to recent studies by Cerulli Associates. Meanwhile, mutual fund and ETF wholesalers are increasing their number of annual advisor visits and monthly calls, according to Cogent Reports.

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