For asset management firms, content repositories are like office refrigerators. Fridges store the food that staffers need to be productive. Similarly, content repositories store the marketing materials that distribution teams need to be effective.

When office fridges are tidy, they're a great convenience. The trouble is, people forget things, and over time you get an office fridge stuffed with spoiled food.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.