Asset management firms have made great improvements in the websites they have developed to help financial advisers sell their product over the past year, research by the Insured Retirement Institute and Corporate Insight found.
The score that advisers gave for sales resources rose the highest, 18%, to an average of 2.72 out of a four-point scale. The 2010 figure was 2.54. Adviser product information and marketing rose 13% to 2.88, up from 2.75. In fact, in five out of the six categories, industry averages rose.