MIAMI-Distributing retail products has become more complex, and fund companies have to realize it's no longer business as usual. That was the message from speakers at The National Investment Company Service Association's 25th Anniversary Annual Conference & Expo here last month.

Three key obstacles asset managers must consider are: ever-crowded shelf space, appropriate sales and marketing materials and developing new products ahead of competitors, speakers said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.