The notion that companies must create incentives that motivate their employees to achieve the company's strategic goals applies to mutual fund as much as any other company, the developer of the popular management theory says.

"Business is business and an effective organization is an effective organization," says David P. Norton, whose theory of the "Balanced Scorecard," was explained in the best-selling book, "Translating Strategy Into Action: The Balanced Scorecard," published in 1996. Norton was the book's co-author.

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