Poverty is the next big business in banking — but there are plenty of pitfalls before it becomes the next big success in banking.

Selling financial services to low-income customers has long appeared unprofitable at best, and a reputational risk at worst. From subprime mortgages to hidden credit card fees, banks have gotten a bad reputation for preying on poor people. Some banks always avoided those products, and the financial crisis and new regulations have restricted the industry's ability to sell many of them but the public image of the predatory banker has only grown stronger in the post-Occupy Wall Street era.

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