What do you get when you stare very intently into the fog? Frustrated, no doubt. When the fog rolls in, or a huge rainstorm hits, visibility is decimated.
This summer, investors have been forced to endure lots of fog and repeated storms, creating unprecedented volatility. And that's when the job of financial advisor becomes so vital. Weather forecasters on TV aren't going to take your call when the sky turns soupy or the clouds collide. But as every advisor knows, a crucial part of the job is to guide clients during frightening times, to show them the way when they may feel lost at sea. To be the lighthouse.
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