Not long ago, Betterment's pitch that automated investing was going to catch on with investors fell on deaf ears. Now when you listen to Jon Stein, its co-founder and CEO, you can’t help but hear, “Told ya so.”

“We were really a voice in the wilderness,” Stein tells me. “We were saying, 'Everyone is going to be using automated investment services someday.' And nobody was really listening; nobody really believed us.”

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