At a users conference in Pittsburgh at the end of September, Broadridge Financial Solutions introduced "a tool for strategic thinkers."

Where other online tools for tracking fund sales let managers zero in on performance by representative or region (See "Watching (and Measuring) Sales Performance," page 12), Broadridge, working in conjunction with its newly acquired Access Data unit, is letting chief executives and chief financial officers as well as top sales, marketing and product development managers see how their products are faring against the competition, in the marketplace, day by day.

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