When Neil Hennessy launched the Hennessy Funds 10 years ago, he knew that to stack up against the 8,000 competitors already in the game, he'd need to come up with a unique investment story.

"The challenges to entry in 1996 were the same as they are today. How are you going to distinguish yourself?" said Hennessy, who serves as president and portfolio manager of the six-fund family, as well as chairman and CEO of Hennessy Advisors of Novato, Calif.

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