Psst...wanna buy a registered hedge fund? That's the message that Wall Street Access, a New York brokerage firm that caters to the high-net-worth investor and active trader, is banking on.

The firm has begun running a novel new print advertisement designed to entice both wealthy investors, as well as registered investment advisers (RIAs), onto the lightly trodden path of alternative investments. In the case of RIAs, the firm stands ready to become the broker of record that executes the purchase of these funds for fee-based advisers. Wall Street Access believes it is the first investment firm to advertise a registered hedge fund.

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