After 25 years as a leader in socially-responsible investments, Calvert Group of Bethesda, Md. is making revisions to its corporate image.
The firm has adopted a new corporate logo that identifies the firm as "Calvert" rather than "Calvert Group." It has also shifted its IChing symbol from left to right of the Calvert name. This ancient Chinese symbol consists of six stacked bars. The new Calvert logo has reduced the width of those six bands but stacked them higher. Calvert has also replaced its "The Family of Socially Responsible Mutual Funds" tagline with, "Investments That Make A Difference."