Swimming with sharks and flying off a giant ramp on a motor bike are fairly extreme activities. But hiring an advisor who isn't a CFP? That's something even thrill-seekers won't -- or at least shouldn't -- do, argue new online and print advertisements rolled out by the CFP Board's Public Awareness Campaign. 

"The message of the [new] ads is simple: while some may enjoy the thrill of extreme hobbies, no one should take chances with their hard-earned money," CFP Board CEO Kevin Keller said in a statement announcing the new ads.

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