When Lynn McIntire initiates discussions with clients about charitable giving, she pursues two lines of inquiry. With one category of questions, McIntire, an advisor at Cadent Capital, an independent affiliate of Raymond James Financial Services in Dallas, asks about the clients' charitable objectives: Do they know how they want to give or give back, and why? Do they want their name on a building? Do they want control of exactly how the money is used?

Then McIntire explores the tax benefits that clients seek to gain as a result of their donations. Do they want to maximize long-term tax savings or to reduce the taxes heirs will pay on an estate? If they have sizable incomes, do they recognize the limits of the donations’ deductibility in their tax brackets?

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