A small percentage of Twitter messages, or tweets, make sense from a business standpoint, but the financial services community cannot deny that the microblogging holds big implications for their firms.

Financial services firms, then, need to take down barriers between their employees and the social media tool, to become part of the conversation, Howard Lindzon, founder of trading and investing Internet forum StockTwits said during a presentation at the Social Media Day conference in New York on Wednesday. Finextra, an independent news service for the financial technology industry, presented Social Media Day, along with other media hosts and industry sponsors.

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