So your wholesaler for the Midwest pulled in $8 million in new mutual fund assets in February, with a 1.8% average annual fee. Is that really going to be $144,000 in additional revenue to your firm's bottom line, or is the amount of time it took for your wholesaler to drop those tickets, the fact that the bulk of them were C shares and you've locked yourself into a high commission structure, really going to knock that down to $87,000?

Or, perhaps you've improved your market share of assets under management by 0.5% (not a small feat in the highly fragmented fund industry), but in so doing, you have sacrificed margins.

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