Customer relationship management (CRM) systems are not only gaining more popularity among mutual fund companies, but they are becoming more sophisticated. And fund firms are not the only ones playing this game.

Just like fund companies, top investment banks – battered by changing customer needs, shrinking margins and increasingly sophisticated buying behavior – are turning to CRM to become more efficient in serving investors and to increase their market share, according to a new study by Booz Allen Hamilton.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.