CRM Fever Extends Beyond Fund Companies

Customer relationship management (CRM) systems are not only gaining more popularity among mutual fund companies, but they are becoming more sophisticated. And fund firms are not the only ones playing this game.

Just like fund companies, top investment banks – battered by changing customer needs, shrinking margins and increasingly sophisticated buying behavior – are turning to CRM to become more efficient in serving investors and to increase their market share, according to a new study by Booz Allen Hamilton.