kasina’s What Advisers Do Online 2010 report shows that advisers continue to increase their use of social networks. Social media, with its inherent networking capabilities and access to rich media, has opened new avenues for advisers to connect with peers and clients.
In fact, use of social media has proliferated in all user populations, and advisers are no different. More than three-fourths of all advisers use social media. Overall use of social media rose from 72.3% in 2009 to 77.5% in 2010.