Are you a valuable resource for your clients with high net worth? For affluent clients, investment assets are only one part of a multifaceted financial picture. You can provide significant value to high-net-worth (HNW) clients by helping them preserve and grow their wealth, establish a legacy, and feel more confident that you’re aligned with their overall financial aspirations.
What do they expect from your practice? HNW clients benefit from advisors who help them bring three major areas of financial strategy into balance, ensuring they work together to advance their goals.
1. Deep knowledge and insights for managing their wealth.
Building and maintaining wealth is essential, and serving HNW clients requires depths of expertise that can be not only time-consuming for an advisor to acquire but outside their wheelhouse. Knowing when to tap into a partner for that expertise is critical. They can provide access to a wealth of data and insights, including:
- Complex product knowledge. Deep knowledge in managed accounts and capital markets, including equities, bonds, mutual funds and structured products.
- Alternative investments. Analysis of hedge fund offerings, managed futures funds, private equity offerings and other alternative investments.
- Global perspective. International intelligence from economists, researchers, analysts, consultants and trustees.
- Investment advice. Advice from specialists around portfolio stability, capital preservation and tax efficiency.
“The Ameriprise Investment Research Group gives our advisors objective, proprietary research plus insights on current market and economic trends, enabling them to provide comprehensive strategies to their clients every day,” says Greg Nordmeyer, Executive Vice President of Wealth Management Solutions at Ameriprise Financial.
An advisor’s expertise and experience, bolstered by timely research, give HNW clients confidence in their wealth planning, from retirement planning to asset management and legacy strategies.
2. Cash management and trust strategies to support unique goals.
HNW wealth management has as much to do with liquidity and cash flow as it does with asset returns. Trusts can also be vital for controlling how their assets are distributed, reducing potential costs, mitigating tax liability and even moderating family disputes. Providing your clients with dependable financial solutions lets you help them control debt, manage cash flow, mitigate risks, and ensure that their wishes are honored.
Whether it’s distributing funds into a trust or leveraging credit or a mortgage for a major purchase, HNW clients need sophisticated strategies to manage their finances. “At Ameriprise, we help advisors deliver specialized services, available only to our clients — everything from trusts to checking accounts and mortgages — providing clients and their advisor secure, 24/7 access to their complete financial picture,” says Arif Abu, Senior Vice President of Asset Wealth Management and General Manager of Bank/Cash at Ameriprise Financial.
Managing a client’s investment returns along with the other side of the balance sheet means you’re serving up well-rounded solutions that meet your client’s unique needs and goals.
3. Advanced advice for complex needs.
The more complex a client’s balance sheet is, the higher the stakes in protecting their assets. Wealthy clients want their investment advisor to be able to consult on the full picture of wealth management, including specialties such as:
- Estate, trust and legacy planning
- Charitable giving — evaluation, selection, vehicles and tax implications
- Executive compensation arrangements and tax strategies
- Business-owner services, including succession planning
- Complex insurance solutions, from estate to business planning and charitable giving
You can become a valued partner by giving clients a comprehensive approach to wealth management, including advanced advice and strategies.
“Ameriprise resources help our advisors deliver everything from well-rounded foundational advice to highly specialized, sophisticated recommendations generated by a team of wealth management experts — plus the tools, data and research necessary to successfully serve wealthy clients,” says Nordmeyer.
Find out how Ameriprise provides the expertise and tools advisors need to manage high-net-worth accounts. Visit
Ameriprise Financial, Inc. and its affiliates do not offer tax or legal advice. Consumers should consult with their tax advisor or attorney regarding their specific situation.
Ameriprise Financial Services, Inc., is an Equal Opportunity Employer.
Ameriprise Financial Services, Inc., Member FINRA and SIPC.
© 2020 Ameriprise Financial, Inc. All rights reserved.
Find out how Ameriprise provides the expertise and tools advisors need to manage high-net-worth accounts. Visit
Ameriprise Financial, Inc. and its affiliates do not offer tax or legal advice. Consumers should consult with their tax advisor or attorney regarding their specific situation.
Ameriprise Financial Services, Inc., is an Equal Opportunity Employer.
Ameriprise Financial Services, Inc., Member FINRA and SIPC.
© 2020 Ameriprise Financial, Inc. All rights reserved.
