Dreyfus Corporation of New York hired its second advertising agency in just nine months, after it fired a firm without using any of its ads.

The new ad agency, Holland Mark Martin Edmund of Boston, was hired in early June, according to Patrice Kozlowski, a Dreyfus spokesperson.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.