E*Trade’s decision to rebate back to customers half of the 12b-1 fees it receives from funds could very well boost its account base, TheStreet.com reports. It could also inspire other online discount brokers to cut their fees.

Online brokers pass along fees to investors only when the broker doesn’t receive a fee from a fund. When funds pay these brokers a fee, they generally make the funds available to investors without a commission.

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