In five and a half years, London-based Source has become the fifth-largest ETF provider in Europe. It's now establishing a U.S. presence amid an intensely competitive market dominated by three fund giants: BlackRock's iShares, Vanguard and State Street Global Advisors.

Money Management Executive sat down with Peter Thompson, president of Source, at the Morningstar ETF Conference in Chicago this month to talk about Source's plans to grow in the U.S. through investor partnerships, as well as to learn more about their marketing strategy and future initiatives.

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