Exchange-traded funds were rare in Asia 10 years ago, but thanks to a better-educated investing public and active campaigns by fund companies, ETFs could soon become as mainstream in those markets as they are in the U.S. , the South China Morning Post reports.

“During the course of the year, we have been increasing our ETF offerings and focusing on investor education,” said Bruno Lee Kam-wing, head of wealth management and personal financial services for HSBC in the Asia-Pacific.

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