Exchange-traded funds were rare in Asia 10 years ago, but thanks to a better-educated investing public and active campaigns by fund companies, ETFs could soon become as mainstream in those markets as they are in the U.S. , the South China Morning Post reports.

“During the course of the year, we have been increasing our ETF offerings and focusing on investor education,” said Bruno Lee Kam-wing, head of wealth management and personal financial services for HSBC in the Asia-Pacific.

HSBC has also been offering ETFs with discounted fees on many of its 18 ETFs. “We are targeting those investors who already invest in stocks and individuals interested in gaining exposure to various investment markets,” Lee said.

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