Exchange-traded funds are no longer the popular products that everyone is talking about. Now, they're just popular products.

Amidst a prolonged market downturn, ETFs are being as widely used as ever. If the media coverage that so engulfed the products last year and through the beginning of this year has quieted, the level of trading volume for the products has not. ETFs have certain advantages over regular mutual funds during times of market volatility, and while their growth rate has been hampered by the downturn, they have maintained investor interest, say industry observers.

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