As part of an aggressive five-year strategic plan begun last year to spark interest in and increase visibility of the Evergreen Funds, the firm will launch its first ever television ads on February 18.

Evergreen Investment Management, the Charlotte, North Carolina-based money management subsidiary of First Union Corp., has bought media slots on business news and financial networks such as MSNBC, Fox, Bloomberg and various mutual fund talk shows, said Ruth Papazian, senior vice president for Evergreen Funds. The plan is to capture the attention of both brokers and investors, many of whom now regularly watch these networks' shows, said Papazian. The $56 billion Evergreen Funds include some 90 loaded, broker-sold funds.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.