Administrators of 401(k) plans have been strategizing to decide what products to offer and how to capture Baby Boomers assets. According to a new report from Cerulli Associates of Boston, 401(k) providers should consider nine factors: revenue profit potential, outsourcing, technology, customer needs, service and support platforms, consolidation activity, regulatory impacts, rollovers and retirement income, and the cost of total benefits integration.

The report, "The State of the 401(k) Marketplace: Evolving Provider Models," was based on interviews with 20 top providers and broker/dealer executives, rounded out with an online survey.

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