You don’t want to send out 140-character “tweets” to the entire world. You don’t see the need for a Facebook page. You don’t care what’s being said about your company on blogs.

You have serious business to do and sophisticated customers to deal with, every second of the day. You don’t have time or interest in “social networking.” If you need to get social, you take a client out to a Knicks game and hope you get to see professional basketball.

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