Despite National Football League estimates that 130 million people in the U.S. alone would be watching Super Bowl XXXV this past Sunday, mutual fund companies did not rush to buy advertising during the game that was to be televised on CBS.

Among mutual fund companies, it appeared prior to the broadcast that only INVESCO Funds of Denver and AIM Management of Houston bought advertising time during the game. For both companies, it was to be the first time they advertised during the Super Bowl, according to the companies.

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