Fidelity Investments’ director of advertising Claire Huang will be leaving the company before the end of the year, the Boston Globe reports. This development, combined with the recent appointment of Sanjiv Mirchandani as executive of product marketing, indicates that Fidelity is taking a new marketing and advertising approach.

Fidelity President Rodger Lawson said Fidelity will concentrate on specific funds and other products. “Fidelity has wonderful investment and retirement solutions, and a wide array of products and services for investors,” he said. “We want our communications to highlight these important solutions more directly in the future.”

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