Fidelity Institutional Investments Brokerage Group -- the Fidelity arm that services registered investment advisers and broker/dealers -- yesterday introduced practice management applications for advisers through a new platform called PracticeAdvantage, which provides planners with more ways to build their businesses by offering marketing tools and other client services.

To begin with, advisers can increase their marketing campaigns through PracticeMark, an online program that creates customizable materials such as newsletters, Web sites, brochures and advertisements.

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