Although Fidelity Investments’ revenue in 2006 rose 16%, its profits decreased 11%, primarily because the firm reinvested them in new businesses to diversify and expand revenue streams, the Associated Press reports. Businesses in which it invested money for research, technology  and advertising include employee benefits and expanding its bank and insurance channels.

“In typical Fidelity fashion, they don’t really care about quarter-to-quarter or even year-over-year,” said Eric Kobren, executive editor of Fidelity Insight. “They continue to spend pretty heavily, especially on the technology side.”

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