Fidelity Investments has struck an agreement with whereby it has set up a financial services destination, or so-called "store," to promote its mutual funds, retirement products, college savings offerings, IRAs, annuities and brokerage services.

Amazon's Fidelity store offers visitors free retirement advice, a free Fidelity "Guide to Retirement Investing," the chance to take its "60-second retirement quiz" and a variety of investment tools, including market commentary and strategies. The site also offers visitors suggestions for books, magazines, DVDs and videos on retirement and tax planning, all published by companies other than Fidelity.

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