(Bloomberg) -- This, I think, was inevitable: Fidelity Investments -- the money management behemoth that turned fund managers into rock stars -- is entering the smart beta exchange traded fund business with a large-cap, value ETF.

Okay, so it’s not exactly a trailblazing debut. Fidelity spokesman Charlie Keller acknowledged as much, saying that the move merely brings Fidelity “in line with the industry.”

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