Fidelity Investments is giving its Advisor 401(k) platform a makeover by adding a host of offerings to improve participation and deferral rates and help investors select a balanced asset allocation.

Automatic enrollment service, a new feature, will allow employers to automatically enroll employees, which will help boost 401(k) participation. To help sponsors address participant asset allocation, the Fidelity Advisors Freedom Fund Cash Conversion service is available to automatically slot participants who do not select an investment mix of their own into funds that align with their retirement date.

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