Social media continues to be a topic of conversation among insurance executives even though studies have indicated the insurance industry has been slow to accept and adopt the technologies. Moreover, results from a June survey show that even among insurance producers who have adopted social media a majority does not believe it is helping them to generate leads.   With this in mind, Vijay Pullur, CEO and founder of SocialTwist, provided INN five tips to help insurers and producers use social media for promotions and marketing.

1. Open the dialogue. Successful social media campaigns involve identifying core constituents and engaging them. Insurers can leverage social networks such as Facebook and Twitter to connect with, rather than communicate at, users. Making customer interactions feel more personal can significantly enhance loyalty and boost retention rates.

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