Seventy-six percent of 780 producers surveyed for John Hancock College Savings said that 529s represent only 1% to 4% of their business. But in a survey of investors, more than two-thirds of parents and one-half of grandparents planned to contribute to 529 plans.

“With clear interest on the part of consumers, we feel there’s a real opportunity for producers,” said Diana Scott, senior vice president and general manager of John Hancock College Savings. “There are many benefits of using 529 savings plans versus other vehicles for college funds, and now with the tax-free status of qualified distributions being permanent, we hope producers take another look at offering 529s.”

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