While over 300 mutual fund companies have websites for shareholders, at least 50 companies now have separate Web pages or sites for financial professionals. These sites have become an important avenue through which fund companies are forming bonds with brokers and advisers and quickly sending them information they can use to sell their products.

In response to brokers' requests, for example, Putnam Investments recently redesigned its adviser website, originally posted in April 1997 and found at www.putnaminv.com, to make it easier and faster to get information at the site. The site's screen can be expanded to minimize the need to scroll up and down, there are fewer graphics to make bringing up the site quicker and the navigation tool bar has been modified to make getting information easier.

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