Five large mutual fund companies are about to begin using data mining software that follows shareholder behavior to pick up shifts that might signal customer dissatisfaction and possible redemptions, according to Patrick Baldasare, president of @Risk of Berwyn, Pa., the maker of the software. @Risk's software also attempts to determine customers' tastes, so that fund companies can cross-sell targeted funds and services to shareholders, Baldasare said.
Baldasare declined to name the fund companies that have signed up for his data mining service, which they will begin using by late summer. However, he did name the mutual fund affiliates of two other @Risk clients that are considering signing up for the new technology. Mellon Bank of Pittsburgh and Rittenhouse Financial Services of Radnor, Pa. are @Risk clients, and Mellon's subsidiary, Dreyfus of New York, and Rittenhouse's parent company, John Nuveen Investments of Chicago, are considering using @Risk's data mining software, Baldasare said.