While a few mutual fund companies are trying to appeal to women investors, the majority of companies fall short when equipping advisers with specific women-related resources, according to a recent report, "Women and Investing: Shifting the Traditional Sales Paradigm," by Corporate Insight.

The New York-based marketing research and consulting firm examined 17 major mutual fund companies, including American Century, OppenheimerFunds and Federated Investments, to assess what type of sales and educational resources were available for advisers on the Internet to help them specifically target women. Corporate Insight also looked at what resources the firms made available directly to women investors.

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