Synergy Mutual Funds of Toronto has joined a small group of fund companies which have recently begun using a novel new medium for advertising - television screens in elevators.

The other two fund companies, Manulife Financial of Toronto and Trimark Investment Management, which was purchased by AIM Funds Management of Toronto, began using the medium in the last year, according to Elevator News Network of Toronto, which installs video screens in elevators and arranges the programming to run on the screens. Manulife and Trimark declined to confirm that they were advertising in elevators.

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