The portal,
Currently, there are nearly 50 different mutual fund companies on the portal, including the three sponsors,
Mutual fund firms pay a fee to be a member of the portal, but the service is free to advisers. While the portal is not a marketing tool, it does give firms increased exposure to the adviser distribution channel, said Joseph Grause, Advisor Centrals newly named CEO. "Our goal is to be an industry standard product," he said.
Previously, Grause was president of









